"Every great collaboration begins with a story. This time, that story is filled with sweetness, cherished memories, and timeless charm."
Where Two Worlds Come Together
The most memorable collaborations are never just about bringing two names together—they are about creating a story that resonates with people and leaves a lasting impression.
With the Peko & Poko x Ittaherl collection, Ittaherl invites fashion enthusiasts and lovers of Japanese culture to experience a beautiful harmony between premium footwear craftsmanship and two of Japan's most beloved characters.
More than just a pair of shoes, this collection celebrates joy, nostalgia, and the simple moments that stay with us for years to come.
Meet Peko & Poko
Peko-chan and Poko-chan are the iconic mascots of Fujiya, one of Japan's most beloved confectionery companies.
Recognized for Peko's playful smile, signature tongue-out expression, and timeless charm, alongside Poko's warm and friendly personality, the pair has delighted generations since their debut in the 1950s.
For many people in Japan and beyond, Peko and Poko are more than beloved characters—they represent childhood memories, happiness, family, and the comforting sweetness of life's little moments.
Why Peko & Poko?
Every Ittaherl collection begins with a story.
Peko and Poko were chosen not only because of their iconic status but also because they embody values that resonate deeply with Ittaherl: warmth, joy, authenticity, and timeless beauty.
Through this collaboration, Ittaherl hopes to create more than beautiful footwear. Each pair is thoughtfully designed to evoke nostalgia, inspire smiles, and accompany every step of new memories waiting to be made.
Bringing Iconic Characters into Timeless Design
The Peko & Poko x Ittaherl collection reimagines these beloved characters through sophisticated, wearable designs.
Rather than overwhelming the shoes with bold graphics, every element has been carefully refined to achieve a balanced aesthetic—allowing the collection to remain elegant while preserving the unmistakable charm of Peko and Poko.
From carefully selected color palettes to exclusive illustrations and thoughtfully crafted details, each design reflects Ittaherl's signature feminine silhouette and timeless elegance.
The result is a collection that feels both playful and refined, making it suitable for everyday wear as well as special occasions.
Designed for Collectors and Fashion Enthusiasts
Collaborations featuring iconic Japanese characters have always held a special place among collectors and fashion lovers alike.
The Peko & Poko x Ittaherl collection is created for those who appreciate exclusive designs, exceptional craftsmanship, and meaningful collaborations that tell a story beyond fashion.
Every detail has been carefully considered to ensure each pair offers not only visual beauty but also lasting comfort for everyday wear.
More Than Just Fashion
Fashion has a remarkable way of preserving memories.
Some shoes remind us of meaningful milestones, unforgettable journeys, or precious moments shared with loved ones.
Through this collaboration, Ittaherl hopes that every step taken in the Peko & Poko x Ittaherl collection becomes part of your own story—a story filled with happiness, confidence, and beautiful memories.
Because the perfect pair of shoes does more than complete an outfit.
It walks every step of life's journey with you.
Discover the Peko & Poko x Ittaherl Collection
The Peko & Poko x Ittaherl collection is an exclusive collaboration that combines Ittaherl's premium craftsmanship with the timeless charm of two of Japan's most beloved characters.
If you would like to learn more about the available styles, sizing, or product details, our team will be delighted to assist you.
Simply contact Ittaherl Customer Service or send us a Direct Message (DM) via our official Instagram account, @ittaherl.jp.
We look forward to helping you find the perfect pair that complements your style and becomes part of your story.